” Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium”
Sponsorship is not an act of charity – it must show some form of positive return on investment (ROI). Support from the business community is crucial to the operations of every organisation.
Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity and the use of designated images and marks.
Sponsorship is the material support of an event, activity or organisation by an unrelated partner. It is a good way of increasing brand awareness, which helps to generate consumer preference and to foster brand loyalty. A company can reinforce awareness among its target market by sponsoring an event or organisation that attracts a similar target market.
Using the stage as a platform for a sales pitch is considered a real audience turn off.
You’re likely to have access to thousands of people in your target market, who you can build relationships with.
Event sponsorship also gives your brand the opportunity to generate awareness, boost the perceived image of your business and gain media exposure.
As a sponsor your name and logo will potentially be used during these outreach campaigns. It will also be used when approaching other businesses for sponsorship – again increasing your reach and boosting your authority in your industry.
A great way to generate quality leads because they’re full of people actively interested in learning and improving aspects of their business operations.
Sponsoring an event can often be cheaper and have a higher return on investment (ROI) than a TV commercial or other above the line advertising methods. This is because events, especially award-shows by us, have a very specific target market. General advertising is usually less specific and therefore less likely to have a high concentration of your target audience.